Let's Optimize Your Membership Program
Dynasty Club empowers collegiate and professional sports teams to boost revenue and enhance fan experiences by transforming membership programs.
We address common challenges—unappealing premium benefits, non-distinct tier differentiation, and weak messaging—that prevent fans from upgrading. Unlock the full potential of your program with tailored solutions that drive engagement and loyalty.
Membership Revamp & Premium Tier Launch
A Three-Month Engagement that includes a detailed audit of your existing program, comprehensive data review, customer & fan insights, pricing analysis, tier messaging and new program recommendations, all designed to increase overall revenue and fan engagement.
What You Get:
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Member Program Audit
Our team conducts an in-depth, on-site evaluation of your current membership program over three months. We analyze existing data, facilitate customer insight sessions, evaluate tier distinctions, review pricing structures, and refine messaging strategies to optimize performance and fan engagement.
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Membership Recommendations
A structured document outlining recommendations for a new tiered program with clear messaging and communication strategy around the program
Ultra-Premium Tier Launch
We help your team launch a new, ultra-premium membership tier designed to drive incremental revenue and increase fan engagement. Dynasty Club will launch, sell, manage, and administer the ultra-premium member benefits so you don't have to.
Pricing:
Audit &
Recommendations
$15,000
per month for three
months
Premium Tier
Launch
20%
membership fees of ultra-
premium sales
Does this sound familiar?
Our membership tiers are not differentiated enough to encourage fans to upgrade
We have trouble communicating the value of our membership program to fans
Fan expectations are changing and our member programs don't reflect that
We need to drive revenue but feel stuck on the hamster wheel that is selling season ticket packages
The Challenge for Professional Sports Teams
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Changing Consumer Preferences
Gen Z and Millennials are changing the paradigm in professional sports by prioritizing immersive, interactive, and mobile experiences over traditional viewing, favoring digital platforms and flexibility. Professional sports teams are being challenged to adapt as a result, putting immense strain on the organization to innovate and adapt.
The Need for Diversifying Revenue
Professional sports teams are at a critical juncture as their traditional revenue model, which is heavily reliant on season ticket sales, faces pressure from shifting consumer preferences. The lack of flexibility of season ticket packages conflict with rapidly changing expectations and the impact of team performance on season ticket demand causes volatility in revenue. With excess venue capacity often going unmonetized on game days, teams must innovate and diversify their revenue streams and adapt to evolving fan demands to maintain revenue growth.
Why Dynasty Club?
Program Design
Dynasty Club performs a thorough market analysis to understand the specific needs of your fanbase. After a market analysis, Dynasty Club recommends one to four new product initiatives that drive net new top-line revenue for your organization, with a focus on member program optimization.
Activation & Renewal
Dynasty Club works in partnership with your sales department or independently on acquisition and renewal. We equip your team with talk tracks and collateral to facilitate effective pipeline development and can employ full-time account managers focused on renewal and upgrades for the new initiatives we implement
Custom Technology
Dynasty Club creates a customized app for your fanbase to monitor benefits, schedule game-day access, scan barcodes for entry, engage in game-day gamification and upsells, make payments, and renew membership
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On-Premises Management
Dynasty Club employs a team of concierge and team managers at the venue during game-day who are scheduled at specific access points to administer benefits and scan entry
Sports Franchise Benefits
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About Us
Jon Katz and Russell Briscoe are two die-hard sports fans with years of experience building and scaling early-stage businesses, particularly in Software, Sports and Financial Services. They've felt starved for closer access to their favorite sports teams and developed Dynasty Club to ensure fans everywhere can get closer to their favorite team.
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Jon Katz
Russ Briscoe
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